Choti Choti White – Artisan Hand-Woven Natural Jute Rug

The Choti Choti White Artisan Hand-Woven Natural Jute Rug captures the raw elegance of the earth, bringing a fresh, grounded energy to any interior. Hand-crafted with meticulous precision, this piece features a sophisticated off-white palette that reflects the shifting tones of a stark, sun-bleached landscape. Its authentic, braided texture offers a timeless "authentic" style, making it an ideal anchor for spaces that value organic luxury and architectural depth.

Woven entirely from premium Natural Jute, this rug celebrates the beauty of sustainable craftsmanship. Unlike machine-made alternatives, its flat-weave ,no-pile construction emphasizes durability and a tactile, honest feel. The edges are finished with a clean "folding" technique, ensuring a minimalist and seamless look that complements both modern-minimalist and bohemian-chic settings.

Features: Produced with meticulous hand-labor for a unique, authentic aesthetic that embodies high-end craftsmanship. This collection features an intricate braided weave specifically designed with no pile height, offering a textured and grounded surface. Crafted from 100% natural jute materials, it provides an authentic and organic solution for high-end interior spaces. The rug is characterized by its substantial weight of 2000 gr/m² (59 oz/sq yd), ensuring a solid and durable presence on any flooring. Each piece is finished with a high-quality folded edge for a contemporary, clean-lined look. Available in two distinct dimensions tailored to suit your interior landscape, reflecting a perfect balance of authentic style and natural durability.

⚠️ Please ensure the appropriate dimensions are selected before purchase. Minor color variations (up to 3–5%) may occur due to screen calibration and the natural characteristics of the material. Due to the specialized nature of this handcrafted heavy item, all sales are final except for manufacturing defects. Customs duties and local taxes may apply depending on the destination country.

ℹ️ * General Use: Your rug should not be beaten or shaken. It should be cleaned regularly with a vacuum cleaner. Following a regular cleaning routine will ensure that shedding is kept to an absolute minimum.

* Stain Removal: In case of a spill, act immediately. First, blot the excess liquid with a paper towel before it spreads; never use cleaning agents containing bleach or harsh chemicals. After blotting, clean the area using cold water and natural soap. Wiping should be done in the direction of the pile using a soft, white cloth. Avoid circular motions or harsh scrubbing against the grain.

* Deep Cleaning: For deep cleaning, seek assistance from professional rug cleaning centers specializing in handmade rugs. It is crucial to emphasize that heavy chemical cleaners containing Sodium Hydroxide (Caustic Soda) must not be used. After cleaning, the rug should be dried flat on the ground as soon as possible without being hung. Do not use the rug while wet and protect it from direct sunlight during the drying process.

✈️ Safely packaged to prevent any damage. Delivered within 15 business days depending on location. As each piece requires specialized heavy-item handling, all sales are final, except for manufacturing defects.